If you are part of a creative services team like marketing, you've probably lost count of the number of days that look a little something like this:
Someone from IT wants you to “zhuzh” (i.e. give it the graphic treatment and make it pretty) up a deck for a presentation...oh, and it's tomorrow. And the new CEO will be there.
A team member from HR sends you a Slack message with a request to add new merch to the company store.
You check your email, and that new CEO is asking how she can get business cards...ASAP.
Another Slack message comes in from sales, saying they need a one-pager on a new solution the company urgently needs to roll out. And it isn't even lunchtime!
This is on top of all the high-priority work items your marketing team pushes forward to generate leads, create fresh content, keep up with Google’s SEO algorithm, and the list goes on. Everyone’s requests are "urgent," making it hard to prioritize work and easy to lose track of requests.
We on the Praecipio marketing team know this scenario all too well. That’s why we “drink our own champagne,” so to speak, and have built out our very own Jira Service Management portal for internal requests just like the ones described above. See how you can do the same!
Jira Service Management for Marketing Teams
With Jira Service Management (JSM), your marketing team no longer has to be in a constant “fire drill”. Atlassian’s leading service management tool is a lifesaver when it comes to managing an influx of internal requests. Instead of juggling emails, chat messages, and informal taps on the shoulder, JSM serves as a single source of truth for logging and tracking all requests. Here are some of the benefits for marketing teams using JSM:
- Centralized Platform: JSM offers a centralized platform for logging and tracking all requests, ensuring that nothing slips through the cracks. With everything in one place, you can easily see what's on your team’s plate, prioritize tasks, and allocate resources accordingly.
- Transparency and Tracking: JSM provides visibility into the status of each request. Your team members can track progress, see who is handling what, and know when to expect completion.
- Automation and Efficiency: Automating repetitive tasks like assigning requests or sending updates saves time and cuts down on mistakes.
- Customizable Workflows: JSM meets marketing teams where they’re at. Customize your workflows to match your specific processes.
- Seamless Integration: Tight integration is one Atlassian’s hallmark qualities. With over 57,000 apps in the Atlassian Marketplace, spend less time switching between tools and more time on what really counts with JSM’s integrations that you can tailor to meet any and every need.
JSM’s Internal Request Management in Action
At Praecipio, Jira Service Management plays a big role in our content creation process. Whether one of our subject matter experts volunteers to write an article about Big Dashboard Energy (yep, you read that right!) or our marketing team needs an article comparing Jira vs. Asana, JSM is where the process starts.
Let’s take a look at how our marketing team gets s*&t done with Jira Service Management:
1. Praecipio Service Portal
When entering Jira Service Management, users are greeted by Praecipio’s service portal, where they can request support from marketing, IT, accounting, and more. JSM’s flexibility and user-friendly interface make it easy for business teams to customize their portal and users to find what they need quickly.
2. Make It Happen with Marketing
Through the marketing service portal, users can specify the type of support they need, such as help with graphics, content creation, or website updates.
The portal guides them through the process, making it simple to initiate a content request.
3. Gathering All the Info
Next, users fill out a simple and straightforward form to ensure all required information is provided upfront.
4. The Ball's in Our Court
Once the user submits the form, our marketing team receives the request. We can then approve it or ask for additional information if needed. JSM also helps us prioritize these requests so we can focus on the most critical tasks first.
5. Connecting the Dots with Jira
Once the request is approved and prioritized, JSM connects with Jira to automatically kick off our custom workflow that we’ve created to support our content creation process. Atlassian has made this part easy by seamlessly integrating JSM with other Atlassian tools like Confluence and Jira.
Our subject matter experts write their articles in Confluence while Jira helps us track progress and collaborate during the writing process. Meanwhile, we use JSM’s dashboards and reports to monitor the progress of requests, which provides us with a visual to represent our team's workload and the status of each request.
The last step is a final review from the marketing team, then the article goes live on our resource library! The whole process is simple and easy for subject matter experts to follow, allowing them to spend more time sharing industry knowledge and less time jumping through the hoops of a complex content management process.
Make Jira Service Management Work for Your Teams
Put your days of marketing fire drills behind you. Give your marketing teams their time–and sanity–back by implementing Jira Service Management. So much more than just ITSM software, JSM is a powerful solution for managing service requests and helping your teams deliver better service.
Whether you need to quickly spin up a service desk portal or you want to improve your asset management strategy, Praecipio can help you build your ideal service management platform. We have guided hundreds of organizations through adopting more team-centric, flexible ITSM tools like Jira Service Management.
Contact our team about building a collaborative ecosystem with the Atlassian platform.
