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6 Strategies CIOs Must Use to Stay Ahead in 2025

Written by Praecipio | Jan 14, 2025 8:55:10 PM

It’s 2025, and the business world is moving faster than a TikTok trend. Staying ahead of your competition isn’t just about working hard; it’s about working smarter and adapting faster to the challenges and changes of dynamic markets.

From financial uncertainty to challenges with scaling a business, the road to success seems to have more twists and turns than ever before. But having a competitive advantage in 2025 is not impossible. When you combine all the elements of a modern enterprise–seamless system integration, organizational alignment, business agility, operational visibility, and cutting-edge technology–you have just what you need to stay on top.

The Road to Achieving Competitive Advantage in 2025

1. Gain Visibility Across Operations 

Imagine you’re driving in a dense fog with no headlights, and you can’t see the road ahead of you. That’s what running a business can feel like when your teams operate in silos. Processes, tools, and goals stay disconnected, and you’re left guessing how it all comes together. It's not exactly the vibe you want when working toward a strategic vision. 

Even enterprises with big budgets and access to the best resources struggle with this issue–and they’re losing a lot of money because of it. A major CPG brand left $100M on the table because of supply chain blind spots. Once they dug into this problem and implemented Jira Service Management (JSM), they achieved real-time data visibility into their operations and recovered millions in lost revenue. 

Teams and leadership need this kind of operational visibility to ensure they know how work and financials ladder up to high-level business goals. With real-time financial data at their fingertips, organizations have a reliable source of truth, enabling them to track whether projects are on schedule and within budget. This clarity empowers them to confidently take decisive action and adjust their strategy accordingly.

2. Prioritize System Integration

You have financial data scattered across spreadsheets with either outdated, inaccurate, or irrelevant information. On top of this, finding this data is a time-suck and requires significant manual effort, which further delays decision-making. And there’s just no time for that in the world we live in. 

Without financial transparency, you’re flying blind. When a leading satellite TV provider faced this issue, they built a custom financial architecture using Jira Align and Jira, cutting hundreds of hours in manual processes. Their new system automates Capex and Opex reporting, sending those results straight to Oracle GL.

Many organizations struggle to connect their data and processes as they straddle the line between maintaining legacy systems and adopting modern applications. In a perfect world, organizations could overhaul their infrastructure, but that’s not realistic. It’s a complex, painstaking process that takes years or even decades for some companies to complete. 

The solution lies in integrating your legacy infrastructure with modern technology, enabling streamlined processes, efficient information flow, and data-driven decision-making. One of the key outcomes of system integration is the ability to bring together financial and project delivery data, which provides a single source of truth for managing investments and identifying areas for operational improvements.

3. Eliminate Tool Sprawl and Inefficiencies

As companies have moved to the cloud, it has forced them to pull back the curtain on their IT infrastructure, exposing a big mess of tool overlap and disjointed systems. Organizations have used cloud migrations as opportunities to implement an IT integration strategy and eliminate tool sprawl. This involves evaluating technology platforms and systems to determine the best way to combine and optimize them. The results? Lower costs, reduced complexity, and the ability to build a scalable technology foundation.

Take it from the leading rural lifestyle retailer. They were stuck with clunky, outdated homegrown systems that couldn’t keep up with their growing retail business. The retailer moved to Atlassian Cloud and used this transition as an opportunity to simplify their operations, cut down on maintenance, and streamline workflows. 

Even if you aren’t moving to the cloud or merging IT operations, take this as your sign to optimize your tech stack and business processes, ensuring both support your organizational goals.  

4. Enable Data-Driven Decision-Making

Decision-making is a lot harder–if not impossible–when you’re using inconsistent or unreliable data. Many leaders are left guessing their way through decisions instead of relying on solid insights. It’s like throwing spaghetti at the wall to see what sticks, except you have thousands or millions of dollars at stake. 

Building a strong data management framework was how a leading food and beverage distributor saved their teams hundreds of hours per month and enabled data-driven decision-making.

Like so many organizations, the food distributor manually pulled data from different systems and then created reports with spreadsheets and decks. By the time the executive team received these reports, the data was stale and inaccurate. When today’s businesses need to pivot on a dime, there’s just no room for delayed or poor decision-making.

5. Build a Scalable Technology Foundation

Growth can be a double-edged sword if you don’t have infrastructure that can scale. A booming business is great until systems can’t keep up, causing bottlenecks and missed opportunities. Costs also skyrocket as you try to patch together short-term fixes to meet evolving business needs. 

The good news? There’s a way out of this scalability spiral. Investing in flexible infrastructure like the cloud and evolving your Agile and DevOps practices gives you the agility to evolve with the demands of your business, ensuring that you have the clarity, alignment, and predictable processes to enable sustainable growth.

After experiencing exponential growth, each of the 25 companies Appfire acquired had its unique configurations, processes, data structure, and ways of working. With plans for continued growth, Appfired needed to focus on system integration. They built a unified technology foundation that could scale with the business and optimize business processes and tools, streamline data management, and promote cross-team collaboration. 

6. Measure What Matters

“What’s working? What’s not?”  For many organizations, the answers to these questions are elusive at best, if not completely inexistent. Businesses struggle to deliver real-time data that shows how work execution tracks against business strategy and financial goals because they’re still generating reports from spreadsheets with outdated and inaccurate information.

To truly maximize your technology investment, you need real-time data that speaks to company culture and what leadership needs to see. It’s time to ditch the decks and use easy-to-digest dashboards with crystal-clear metrics that enable you to make smarter, faster decisions. These dashboards turn raw data into actionable insights, enabling you to quickly adjust strategies and stay on course.

No pun intended, there’s data to back this up. According to McKinsey, data-driven organizations are 19 times more likely to be profitable compared to their non-data-driven counterparts. Research from PwC indicates that data-driven companies outperform competitors by 6% in profitability and 5% in productivity.

The Bottom Line on Your Bottom Line

Having a competitive advantage in 2025 is about choosing visibility over guesswork, clarity over confusion, and outcomes over outputs. Whether you’re facing operational blind spots, financial fog, or inefficient systems, Praecipio can help turn your roadblocks into stepping stones that boost your bottom line. 

Praecipio empowers organizations to achieve efficiency, clarity, and sustainable success through our VISTA approach. VISTA drives enterprise visibility by enhancing transparency in operations, ensuring seamless system integration, aligning strategy with business goals, leveraging advanced technology, and maintaining agility to adapt.

Contact our team to learn how we can help you build a culture rooted in data-driven decision-making. From AI adoption to tool rationalization or implementing integration strategies, we’ll meet you wherever you are.