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Rule.fm is one of the latest start-up business productivity suites to appear on the map. “Making productivity accessible, affordable, reliable, and fun,” Rule.fm’s capabilities include people, project, document, and time management. More are on the way.

Before we assess Rule.fm, let’s look at business productivity suites in the bigger picture. Every business – or at least every business that’s reading this – probably has a software platform upon which they run their business. Every business is looking for the easiest, simplest, cheapest software to manage it. The key here is integration. While older, more established IT environments may require costly integration between existing systems (Sales vs. HR), companies small enough to use Rule.fm could benefit greatly since it integrates high-level business processes and information. The more a business becomes technologically segmented, the harder it is to manage business information collectively.

A winning software is therefore one that can benefit every part of an organization – putting everyone on the same playing field, but also catering to unique departmental needs. Rule.fm seems to have this in mind. The folks who started Rule.fm emigrated from 37 Signals, which powers Basecamp, Highrise, Campfire, and Backpack – so it’s no surprise they’re developing an application that covers each of the 37 Signals niches…and more.

Rule.fm recently began accepting requests for invites. Their full product launch should occur in the next few months. The capabilities set will be small at first – but Rule.fm will eventually offer a complete sales cycle management tool, ticket requests, Google Docs integration, Google Calendar/iCal integration, a mobile browser, wikis, and more – as seen in their tour.

Rule.fm’s capabilities reflect business productivity software’s need for integration and scalability. When someone says “scalable software” in business, they usually end up discussing Microsoft SharePoint in some capacity – and while Rule.fm doesn’t appear to be scalable or flexible in terms of custom framework development, as SharePoint is, its intuitive interface and capabilities could be valuable to the business looking for a subscription-based solution. It seems like Rule.fm will offer businesses an out-of-the-box solution that doesn’t require additional out-of-the-box solutions.